Analytics and Business Intelligence are used to gain insights to support business decisions and can be used to automate and optimize business processes. Successful business analytics depends on data quality, skilled analysts who understand the technologies and the business and an organizational commitment to data-driven decision. Liquid UPC has the expertise to guide your organization toward successful data-driven decisions.

Our analytics and business intelligence include:

• Exploring data to find new patterns and relationships (data mining)
• Explaining why a certain result occurred (statistical analysis, quantitative analysis)
• Experimenting to test previous decisions (A/B testing, multivariate testing)
• Forecasting future results (predictive modeling, predictive analytics)