Liquid UPC is poised and ready to guide your efforts to create a unified sales life cycle, combining sales, leads, channel and online commerce. We will assist in planning and strategizing your “go to market” approach.

LEAD GENERATION

• B2B and B2C lead strategy
• Lead management, routing, scoring and nurturing
• Try to Buy strategy
• Platform strategy (Marketo, Eloqua, etc.)

CHANNEL OPTIMIZATION

• Automation of classic partner channels through web technologies
• Expanding the breadth of product offerings through partner channels including affiliates
• Managing sales and channel conflict from direct online channels
• Private label / white label / syndicated stores

SALES OPTIMIZATION

• Integration of sales teams into direct channel (ecommerce) with enhanced sales funnel strategy
• Order on behalf of (B2C – telesales – guided purchase)
• Self-service quoting (Q2C – quote to cash / collect / subscription)
• Lead management analysis to augment sales efficiency
• Customer Service/Telesales
• Organization design