Developing a successful digital marketing strategy begins with an understanding of effective online techniques to attract and convert prospects into customers. Liquid uses best industry practices that combines and experimental techniques and data driven measurement.
Digital capability assessment
We first begin with setting a baseline in order to gain clear understanding of your goals. We analyze your existing programs and objectives by comparing your methods, programs, tools and vendors to digital marketing benchmarks.
Revenue optimization plan
The Liquid team will align your go to market strategy, then establish a framework for the creation of processes, roles and capabilities to effectively execute your plan. Finally, we define the required capabilities and formulate a customized build, buy, rent strategy that leverages internal roles and technologies, strengthened by external agencies and vendors.
Effectively running marketing programs is key to sales conversion. Transitioning a plan into action is a key strength of Liquid’s expertise. At every step in the marketing funnel, from awareness and consideration to purchase and loyalty, Liquid offers real-world techniques proven techniques and in-depth experience to ensure you meet your goals and expected ROI.
Liquid helps you identify the right tools for growth including email campaigns, display advertising, SEO, video production, animation, and social media.
Inconsistency observed at Fortune 1000 Enterprise Mobility/Virtualization Company with product trials utilizing multiple platforms, which created poor customer experience and sub-standard conversions of Sales Lead Generation.
Partnered with product teams’ leadership and aligned Trial strategy. Built a Store and centralized Enterprise Product Trials through a unified customer experience. Maximized data quality to support lead generation and D&B data collection. Increased sales conversions and grew opportunity pipeline for Sales.